The 9th edition of Serre-Chevalier Trophy allied skiing and music. With its traditional ski championship, it also hosted a nocturne parallel slalom. For a second year of collaboration, My Love Affair planned two exceptional shows on the pistes. My Love Affair took care of the artist booking and artist management, the PR campaign and the social media endorsement.
Charlie Winston, British singer and famously known for his single ‘Like a Hobo’ started this new edition of Serre-Chevalier Trophy, 10 years after the success of his first album. He released in 2018 his fifth album Square, which follows the pop folk tracks that built the artist’s success.
Following the championship on Saturday 30th of March, Bob Sinclar offered an exceptional DJ Set. The French music producer, DJ and remixer, behind several number one hits, featured with the most renown international singers. His single ‘I Believe’ is peaking on radio charts since its released in June 2018.
Axe and Dutch DJ Martin Garrix announced the release of the official music video for “Burn Out”, the DJ’s latest single. The video’s creative, set in a laundromat, brings the watcher through a journey of different wonderful worlds.
“I am very honored to be part of the Axe Music platform roll out. I love the campaigns Axe has done in the past and when we all met in my studio, I felt a great connection, which is super important for me in collaborations like this. I am super happy with the result of the video for my Burn Out,” said Martin Garrix.
“Music seems a natural extension of the AXE brand. We’re all about attraction and music has the power to bring people together, so we knew we wanted to do more in that space”, says Rik Strubel, AXE’s Global Vice-President. “Martin Garrix is a great example to young guys – he’s achieved so much at such a young age and boasts natural confidence that is so on brand with AXE. We’re super honoured that he’s joining AXE Music as our ambassador and we’re looking forward to the amazing things we’ll do together”.
This announcement and branded music video was set-up to celebrate the launch of Axe Music, the brand new music platform launched by the brand.
You can watch the music video here:
Ray Ban Studios just launched the cat eyes limited edition. Nina Kravitz, russian techno DJ has just designed two 1960’s cat eyes pairs and it is fabulous.
“The cat-eye hasn’t been produced by Ray-Ban for a long time, but I was adamant about our collaboration (using it), as that’s my favourite frame style. Besides my limited capsule collection, from now on, all cat-eye frames Ray-Ban make will be named ‘Nina’ after me. I find this amazing!” said Kravitz to Dazed.
The cat eyes frames was inspired by the french and italian retro style. Today, Ray Ban Studios made the cat eyes frame unique and authentic. It feels Nina’s beat.
You can find Nina Kravitz limited edition on Ray Ban’s website and selected stores.
“Revival” singer Selena Gomez is back for the third time for new Coach Fall 2018 Campaign and joined by actresses Kiko Mizuhara, Guan Xiaotong and actor Timmy Xu.
Shoted by Steven Meisel, the Fall season is all about NY vibes with prairie dresses and Western details and the result is incredible.
“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude. It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.” said Coach creative director Stuart Vevers.
Glen Luchford and art director Christopher captured the “Sign of the Times” singer Harry Styles in North London for the Fall Winter Gucci tailoring campaign.
The remarkable campaign let you enter in a British old style with the famous “Michelle”, Beatles song with Harry entering in a fish & chips with a real-life chicken and pose then with several dogs.
The British Gucci vision of creative director, Alessandro Michele is astonishing, it goes from retro chic to light classic embroidery.
This partnership is worth everything especially since Harry himself loves to wear Gucci.
You can watch the campaign on the link below
Just recently, Jax Jones, best known for his “You Don’t Know Me” 2016 single featuring Raye and also for his global hit featuring Demi Lovato, announced a short term collaboration with fragrance house Paco Rabanne Parfums.
In order to amplify the brand’s campaign #MillionLuckyDance, agency My Love Affair advised that bringing together Jax Jones and 45 different dancers in London hotspots Southbank and Covent Garden, over the course of two days, would create guerilla style dance activity with high public engagement to help push and share the #millionluckydance message.
Jax Jones performed short DJ sets on an exclusive branded DJ Truck, whilst people’s own dances would be uploaded via social media. Paco Rabanne samples were also handed out to willing participants.
Many people shared their dance while 6000 samples were given away and over 20 Million people were reached online over the course of the activation.
Disneyland Paris was THE place to be in late June this year.
After a first successful EDM night last year, Disneyland Paris came back with 2 nights and 8 international DJs this year.
The wisely chosen lineup starred Dimitri Vegas & Like Mike, Afrojack, Robin Schulz, Bob Sinclar, Mosimann, Klingande, Henri PFR and Lovely Laura & Ben Santiago.
The Electroland festival welcomed more than 16,000 EDM lovers: a brilliant night for the public, but also for the DJs who shared their love for the experience.
“This is a very cool set up to play. The backdrop with the Tower of Terror, the Hulk (..) So I love the concept. It’s genius. It’s Disney madness,” stated DJs Dimitri Vegas & Like Mike.
Electroland allowed consumers to attend the music festival whilst still being able to enjoy the rides until late at night.
Plans for 2019 are even more exciting and the team behind the festival are over excited about what is to come next year.
Reebok just released their #BeMoreHuman campaign starring Ariana Grande, Gigi Hadid, Gal Galdot and Danai Gurira to promote women.
For many years, Reebok has always been motivated by the challenge of Female Empowerment.
As stated by Melanie Boulden Marketing VP at Reebok: “We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it OK for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move — the essence of our Be More Human philosophy.”
The brand created this campaign in order to support women deeper in association with the Movement Foundation and The Women’s Strength Coalition. Women have a voice, they are strong, and they can make changes.
Through this campaign each artist shares their opinion on what it means to them to be more human. On top of that, the brand has developed posters with a quote that means something to each of them personally.
Nick Rivera Caminero known as Nicky Jam is a famous reggeaton artist, awarded a Latin Grammy Award in 2015 for the song “El Perdon”. The singer was just recently announced as the new ambassador for swiss watch brand Hublot (LVMH).
As a longtime fan of the brand, Nicky Jam was an obvious partnership choice. Only last year he was spotted at the Hublot Loves Art in Miami.
It’s a big move for the brand: Nicky was recently seen sporting the watch brand during his performance of his newest track “Live It Up” during the 2018 FIFA Russia World Cup final on 15th July (alongside Will Smith).
Nicky Jam, new Hublot Ambassador, said: “It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot. In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics of its watches. After having been its friend, I am now becoming its ambassador.”
Nicky Jam joins a long list of A List celeb ambassadors such as Jay Z, Usain Bolt, José Mourinho, Pelé, Bar Refaeli, Lang Lang and Floyd Mayweather.
On January 25, Adidas released their new campaign featuring no other than Dua Lipa.
The campaign – entitled “Original Is Never Finished” – was inspired by the pre-animation technique of zoetrope.
Watched by more than 12 Million people in less than 6 months, the video was directed by Manu Cossu and is already a huge success for the brand in a constant move to speak to a wide millennial audience and involved talents that are relevant to today.