My Love Affair has orchestrated an exceptional collaboration between famous French rapper Soprano and Studytracks. My Love Affair organised:
- artist booking and management
- recording of two tracks by Soprano
- PR campaign
- social media endorsement
- multi-channel promotion
Studytracks is offering a new way to learn one’s lessons: through music! The idea was born when the creator of the company wanted to help his son study more effectively. The award-winning songwriter George Hammond-Hagan, thus created tracks with his son’s Biology, Physics and Chemistry lessons.
Studytracks has now over 350,000 users in the US and over Europe. To help French students to study, Studytracks and MLA partnered up to make Soprano the French ambassador alongside with Joey Starr. Soprano wrote two songs, about Philosophy and Mathematics and said he instantly loved the concept of Studytracks. “I understood oxymoron and metaphor because of MC Solaar and Francis Cabrel” he says and helping students through his music had a huge meaning for him.