Miles Kane, British indie-rock musician and singer-songwriter, collaborates with the famous brand Fred Perry that finds its origins in the world of tennis. The capsule collection launched on the 14 November is made up of seven items inspired by what the artist likes to call a “1970 Italian feel, as seen in Goodfellas”.
Miles Kane was a member of the bands The Little Flames and The Rascals, before throwing himself into a solo career. He is today also a member of the famous indie-pop group The Last Shadow Puppets, with Alex Turner, front man of the rock band Arctic Monkeys.
This new collaboration is a core part of the brand’s strategy, that hopes to diversify its collaborations and attract the younger consumers most active on social media. Fred Perry has collaborated since its beginnings in the 1950s with multiple British musicians.