Jaguar Land Rover has buddied up with the band Gorillaz in order to recruit its future engineers.
The British car manufacturer now works with Gorillaz to recruit new engineers through the group’s app. The project aims to recruit 5,000 new engineers and the potential candidates will be given challenges through the app, including putting together a Jaguar I-Pace Concept, the first electronic sports car with five seats by Jaguar. The players who complete the different challenges will have access to a fast-track recruitment process.
As a result, Gorillaz’s guitarist Noodle is brand ambassador for Jaguar’s Formula E and for STEM.