Starting in April, Kinder JOY launched a very special program entitled TEEN IDOLS in over 13 different European countries.
The campaign features 16 icons from different universes, all brought together to encourage kids to pursue their own passion.
From sports superstars Cristiano Ronaldo and Serena Williams to globally known musicians Jessie J and Avril Lavigne, Kinder JOY presents a moulded figurine of each icon as a child to be discovered inside the Kinder Joy eggs.
My Love Affair supported Ferrero in collaborating with six idols from the music world – Jessie J, Avril Lavigne, Alessia Cara, Kygo, Cody Simpson and Tori Kelly – demonstrating the importance of music to the younger generation.
First released in Germany, the Kinder Joy Teen Idols will be available all over Europe.