Lady Gaga, legendary icon of daring pop, is the new ambassador for Tudor, famous Swiss luxury watch brand, for its campaign “Born to Dare”.
Lady Gaga, musician, composer, singer, dancer, actress and style icon of international fame and success, has already won six Grammy Awards, one Golden Globe, several MTV Awards and has sold more than 150 million singles and over 30 million albums.
To promote the brand’s new designs, Lady Gaga is at the centre of a commercial where she battles against herself on the piano to the tune of Mozart’s “Rondo Alla Turca” in two extravagant outfits, one recalling those of Marie-Antoinette, the other those worn by the artist on her album Born This Way.
Lady Gaga joins in this way the two other ambassadors for the campaign, David Beckham, football star and fashion icon, and Beauden Barrett, star of the New Zealand All Black rugby team. The campaign Born to Dare reflects both the history of the brand and what it represents today.