HOW TO CREATE THE SOUND OF A MULTI-MILLION POUND GLOBAL BRAND?
My Love Affair has fully designed and orchestrated the collaboration between Jean-Michel Jarre and HSBC from the initial Global Strategy to the delivery of all sonic, digital, guidelines and creative video assets.
We have partnered with world-renowned artist Jean-Michel Jarre to create a full sound identity for HSBC, from the sound signature to a bespoke musical piece that people across the globe will associate with the brand.
A pioneer of electronic music who has sold over 80 million records, Jarre has created various versions of the sound identity to be used for different moments or moods, and across multiple platforms.
“TOGETHER WE THRIVE”: A SOUND SIGNATURE AND 7 DIFFERENT EDITS
My Love Affair has devised the strategy for 66 countries across the globe reflecting the Brand personality for all consumer touch points:
– Sound signature
– 7 expressions of the musical piece
– Sound effects
– Sonic Brand Book
– Video Behind The Scene
– Internal videos
– Promotional videos
– Social Media endorsement
– Talks & Q&A
You can also find below two different versions of the track produced by Jean Michel Jarre: