Royal Bliss is made up of 8 flavours and is sold in clubs to add to cocktail mixes. Coca-Cola constantly aims at growing its drinks portfolio to satisfy all consumers’ needs. The campaign plays on the idea of “stepping out of your comfort zone”, which can lead to magical outcomes.
The TV commercial encourages consumers to “dare” and the four chosen ambassadors emphasise this state of mind really well (I would delete this). Alongside painter Iris Scott, awarded chef Javier Aranda and perfumer Barnabe Fillion, DJ Michael Calfan came up with the campaign’s official soundtrack. During the launch event which took place in January in Madrid, he also performed an exclusive set for Coca-Cola’s teams and all VIPs present at the event.
The four ambassadors also attended a round table discussion to explain their personal vision on what it takes to step out of their comfort zones, which they also got to discuss during the press conference in Madrid.
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