Like Ellie Goulding, Pantene believes that being strong inside allows us to overcome our limits and pick ourselves up at each hurdle.
Ellie Goulding embodies this “Strong is beautiful” because she’s a famous singer-songwriter who fights for what she wants and who can put on a great show.
“I put my hair through a lot of heat styling and colouring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered PANTENE PRO-V there’s no going back. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful” says Ellie.
In a column on the website, Ellie Goulding speaks about the brand and its benefits and gives advice to net surfers. It has also given way to a TV commercial and a behind-the-scenes video.