Halsey, American singer-songwriter participated in the new advertising campaign of the car manufacturer Jeep, for the promotion of its new sporty model “Renegade SUV”. The brand owned by the group Fiat Chrysler Automobiles, has chosen an ad that shows freedom and the creativity of youth.
The clip, that exists both as a 30 second television commercial and a 60 second internet version showcases the singer’s latest single “Bad at Love” and starts with the following line: “I’ve chosen to be loud, to be unique, to be authentic, to be unapologetically me”.
For this campaign, Jeep collaborates with up-and-coming artists such as Molly Kate Kestner, Uri Grey and Chloe Nixon. Each artist has his/her own clip, focusing on their own personality.