In 2015, through the initiative of My Love Affair Brand Entertainment agency, Steve Aoki was chosen as the ambassador for Redskins’ new ad campaign. Known for its high-quality leather, the French brand teamed up with the American DJ/producer to introduce its new fall and winter 15 collection.
Steve Aoki is one of the most known international DJ. He is mostly known for his remix of “Poursuit of Happiness” of Kid Cudi chosen for the soundtrack of Project X and his featuring with Afrojack with “No Beef”. In a setting inspired by the Indian summer and with a subtle play of pigments, the brand associated heat and sweetness of life to the campaign.
Since the first shooting has been a great experience, Steve Aoki will also be the ambassador for the Spring/Summer 16 collection, including a limited-edition collection signed by the DJ. Meanwhile, a various fan oriented activations featuring the international DJ have been set.