Following its collaboration with the DJ/Producer David Guetta, the Swiss watchmaker Tag Heuer chose to increase its presence in the world of electronic music by collaborating with the DJs NERVO. For two years, the DJ sisters became its brand ambassadors.
#DontCrackUnderPressure – NERVO
In the frame of this campaign rooted in the strategy #DontCrackUnderPressure, alongside the tennis ace Maria Sharapova, also brand ambassador, NERVO participated in the kick-off of the Australian Open in Melbourne in 2015. In addition, the brand was the subject of a subtle product placement in the music video for It feels.