The unique initiative is just one element of a collaboration between Euro’s official airline partner, Turkish Airlines, and DJ/producer David Guetta. Based on an original concept, Turkish Airlines partnered with the DJ to release 24 bespoke versions of the music video for ‘This One’s For You (featuring Zara Larsson)’ reflecting the number of nations taking part in the tournament and visible on www.thisonesforeuro2016.com.
For Ahmet Olmuster, CMO of Turkish Airlines, the company is “thrilled to be featured in the “This One’s For You” video”. One million fans also took part in the recording of the song through a special application created by UEFA.
With more than 112 Million views to date, this project enabled the number one airline in the world to reach a wide global audience.