Thanks to Nokia’s virtual reality camera OZO, the latest video Kids by One Republic is available in 360°.
The music industry and associated videos are constantly evolving and adapt to the public’s demands. Millennials are increasingly hungry for new technologies and artists innovate more and more in a bid to respond to their high demands.
Nokia OZO & One Republic
Directed by Hal Kirkland and produced by Chris Milk VR Studio, the video was filmed on a Nokia OZO, the first available VR camera designed for creative minds. “Virtual reality is something that’s incredibly interesting to us because it gives us the opportunity to engage fans in a new way” said OneRepublic’s Ryan Tedder. “We’re excited to be able to give our fans a way to step inside our music and live in our latest single.”
To watch the video in augmented reality, you need to download the app “Within-VR” on Android and select One Republic “Kids”. The video is also available with a virtual reality headset.