In addition to being a popular artist, Wiz Khalifa is also famous for his fashion sense. The American luxury clothing brand Rag & Bone chose the rapper as the face of its new campaign “Men’s Project”.
Brands tend to partner with artists more and more. Like H&M with The Weeknd, Rag & Bone and Wiz Khalifa already have a history as the singer wore some of their designs during his tour and at the Met Ball 2016.
Rag & Bone was looking for an artist with a strong personality and more particularly with an interest in fashion and a good sense of style. The campaign, entitled “Men’s Project” allows the artists freedom. They pick the clothes they want to wear, they choose the mood of the shoot etc. It’s a way of putting forward the artist as well as the brand.
Men’s Project also showcases other members of the creative industry such as the actor Mark Hamill, the dancer Mikhail Baryshnikov, the producer Harvey Keitel etc.