The range, influenced by pop and streetwear, will be available from the 18th May. Number 1 in many countries, the singer is very popular and the brand has announced that she was an inspiration for music and fashion fans.
My Love Affair is the international agency dedicated to bringing together brands and artists. The company is based in London, New York and Paris. Its activities include endorsement and social endorsement campaigns, product placement in music videos, as well as organising dedicated events and private concerts.
Since it was set up 5 years ago, the agency has conceived over 30 campaigns for brands such as Tag Heuer, HP, Sony Mobile, Alcatel, Longchamp, Procter&Gamble, Barilla, IWC, Evian, Kronenbourg, etc., as part of endorsement campaigns, product placement or the sponsorship of its program Live@Home. It has connected its clients to both national and international artists such as David Guetta, Avicii, Will.I.Am, Alicia Keys, Iggy Pop, Lenny Kravitz, Justin Bieber and Mark Ronson..
For further information about the company: www.my-lovefaffair.com
The market place for product placement: www.myproductplacement.com
Trading Office : 124 Baker Street - London UK - W1U 6TY - O: +44 20 3468 8757
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