Miles Kane, British indie-rock musician and singer-songwriter, collaborates with the famous brand Fred Perry that finds its origins in the world of tennis. The capsule collection launched on the 14 November is made up of seven items inspired by what the artist likes to call a “1970 Italian feel, as seen in Goodfellas”.
Miles Kane was a member of the bands The Little Flames and The Rascals, before throwing himself into a solo career. He is today also a member of the famous indie-pop group The Last Shadow Puppets, with Alex Turner, front man of the rock band Arctic Monkeys.
This new collaboration is a core part of the brand’s strategy, that hopes to diversify its collaborations and attract the younger consumers most active on social media. Fred Perry has collaborated since its beginnings in the 1950s with multiple British musicians.
Martin Garrix, the Dutch DJ, collaborates with Armani Exchange, the most affordable of the Armani group’s ranges. It targets teenagers and young adults, leaning towards an “urban chic” and modern style.
At only 21 years old, Martin Garrix is world famous and has already created his own label. In 2017, he was even named best international DJ in the DJ Mag 100 ranking.
Martin Garrix is now also a fashion icon. He is one of the three faces of A|X Armani Exchange’s fall-winter 2017/2018 campaign, posing alongside the Chinese actor and singer Li Yifeng and the highly publicized model Cara Delevingne.
“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way”, said Giorgio Armani.
In September 2016 Levi’s launched a long-term initiative to facilitate young people’s access to music. READ MORE…
J Balvin is one of the biggest music stars in Latin and Central America. His videos reach several million views on YouTube and he speaks directly to Tag Heuer’s new target customer base.
The musician, producer and artist Pharrell Williams has just been named Creative Director of American Express’s upcoming Platinum card. The artist will bring his vision and style to convey the experiences and services offered by the Platinum Card.
American Express wishes to continue offering exclusive content and experiences to its clients and this collaboration puts forward the brand’s values.
“I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card” said Pharrell Williams.
Through a number of brand activations in 2017, the artist Jessie J will express her passion for transformation.
“I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,” said Jessie J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why life is a stage!”
The collaboration kicks off with a video clip in which Make Up Forever stages Jessie J’s transformation. The star’s transformation happens to the tune of her cover of Frankie Valli’s iconic “Can’t take my eyes off of you”, using Make Up Forever products.
Throughout the year, Make Up Forever encourages the celebration of makeup with the hashtag #IAMANARTIST.
In addition to being a popular artist, Wiz Khalifa is also famous for his fashion sense. The American luxury clothing brand Rag & Bone chose the rapper as the face of its new campaign “Men’s Project”.
Brands tend to partner with artists more and more. Like H&M with The Weeknd, Rag & Bone and Wiz Khalifa already have a history as the singer wore some of their designs during his tour and at the Met Ball 2016.
Rag & Bone was looking for an artist with a strong personality and more particularly with an interest in fashion and a good sense of style. The campaign, entitled “Men’s Project” allows the artists freedom. They pick the clothes they want to wear, they choose the mood of the shoot etc. It’s a way of putting forward the artist as well as the brand.
Men’s Project also showcases other members of the creative industry such as the actor Mark Hamill, the dancer Mikhail Baryshnikov, the producer Harvey Keitel etc.
To go with the release of the new iPhone 7, which doesn’t have a jack plug, the “got no strings” campaign puts forward the Bluetooth headsets and earphones by Beats by Dre, owned by Apple.
The unusual advert shows the different ambassadors of the brand, such as Pharrell, Nicki Minaj, DJ Khaled, Travis Scott, PARTYNEXTDOOR and Young M.A. Other faces of the brand are also present, including Amber Rose, Michael Phelps…
After having collaborated with Chance The Rapper, H&M continues to integrate the world of Hip-Hop by partnering with The Weeknd. The clothing retailer will work with the Canadian superstar on a XO collection expected in Spring 2017.
XO COLLECTION LAUNCH EXPECTED NEXT MARCH
“We want to be the luxury brand that the new generation will adopt.”
TAG Heuer offers to be behind the scenes at the band’s concerts, to illustrate their tagline #DontCrackUnderPressure.
Like Ellie Goulding, Pantene believes that being strong inside allows us to overcome our limits and pick ourselves up at each hurdle.
Ellie Goulding embodies this “Strong is beautiful” because she’s a famous singer-songwriter who fights for what she wants and who can put on a great show.
“I put my hair through a lot of heat styling and colouring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered PANTENE PRO-V there’s no going back. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful” says Ellie.
In a column on the website, Ellie Goulding speaks about the brand and its benefits and gives advice to net surfers. It has also given way to a TV commercial and a behind-the-scenes video.