“We want to be the luxury brand that the new generation will adopt.”
TAG Heuer offers to be behind the scenes at the band’s concerts, to illustrate their tagline #DontCrackUnderPressure.
The Mexican brand Barcel that makes Takis crisps has partnered in recent years with various artists and has been the subject of many product placements.
Product placement is a simple way for a brand to reach an artist’s fans and grow in popularity by tapping into a customer base otherwise unattainable. As music and music videos are a form of entertainment, if a brand is well incorporated in a video it is less pushy than an on-screen commercial and can increase a brand’s likeability. Takis understand this well and decided to surprise its customer base by reaching out into the music industry.
Takis and David Guetta
For its first collaboration, the brand decided to feature in David Guetta’s video for Play Hard ft. Ne-Yo. This first placement, made through the agency My Love Affair, took place in the form of a packet of crisps held by one of the dancers in the video. The product was integrated into the scene so wasn’t rejected by fans as it blended into the background.
Takis and Midnight Red
Following this collaboration, Takis decided to once again trust My Love Affair to reach an American audience. This time they featured in the video for Take me Home by Midnight Red, an American boyband formed in 2009. The video has been watched more than six million times to this date.
Takis and Hardwell
Takis has also placed a product in the video for Hardwell’s Dare You, which has more than 16 million views and counting.
Takis and Justin Bieber
With help from My Love Affair, the Mexican crisp brand has innovated in the world of product placement. Indeed, in Justin Bieber’s Confident video that counts over 210 million views, Justin Bieber himself mentions the brand’s name and holds one of their crisp packets.
Takis and Alesso
Always in view of innovating and pushing the boundaries of product placement, the crisp packet is shown many times in the video for DJ Alesso’s Cool, which has 28 million views.
Takis and Dimitri Vegas & Like Me
Recently, Takis has placed a product in the video for Higher Place by Dimitri Vegas & Like Me ft. Ne-Yo, which has 17 million YouTube views and counting.
Takis and Martin Garrix
In addition to these product placements, the brand envisioned offering exclusive content to its consumers and reach millennials by collaborating with Martin Garrix. During New Year’s celebrations 2014/2015, Martin Garrix’s fans were given the opportunity to meet their idol and accompany him from his hotel to his party, where he performed an exceptional show for them. Pictures with fans from that evening were posted on the artist’s Facebook page.
Takis is one of the brands that increasingly try to reach consumers in new ways. Trusting brand endorsement, they innovate and can therefore increase their popularity.
At the Monaco Grand Prix race of 2015, the champagne brand G.H Mumm organised an event to launch the world’s first connected champagne bottle in presence of Mark Ronson.
Mark Ronson private show
The event took place on one of G.H MUMM’s private Yachts in Monte Carlo, chosen to celebrate the long-lasting collaboration between the brand and Formula 1. Many guests were present, including Cara Delavingne, Eddie Jordan and Jean-Roch.
Mark Ronson spoke about what this champagne bottle represents in terms of innovation and expressed his gratitude towards his hosts for having invited him.
David Guetta and G.H Mumm have been working together since 2014, innovating and pushing the boundaries of music and brand endorsement. READ MORE…