My Love Affair partners up with Grand Prix de France for a private show with Bob Sinclar. My Love Affair organises the artist booking and management alongside with the social media endorsement.
Monaco F1 Grand Prix is a circuit Formula One racesince 1929. This year, Bob Sinclar is the guest of the musical entertainment of the championship, promising to be epic!
On Saturday, Bob Sinclar, who will lead off the festivities. The French DJ and music producer is prolific since the 2000’s and wrote several international hits.
My Love Affair collaborated with Kia while booking Klingande and organising the social media endorsement.
KIA launch in Munich, Germany, its new 2018 KIA ceed as a world premiere. The party hosted the French DJ Klingande.
The party, to feature the car’s new technologies and sporty design, was set on fire by the renowned music producer who performed his hits. The French DJ is used to hit the charts and that is why My Love Affair advised to bring him on stage and boost the brand’s launch!
My Love Affair partners up with Grand Prix de France for two exclusive shows with Martin Solveig and Bob Sinclar. My Love Affair organises the artists booking and management alongside with the social media endorsement.
Grand Prix de France is a circuit Formula One race created in 1906 and stopped in 2008. In 2018 it came back at Le Castellet, in the South of France with a street circuit. For this year’s edition, Bob Sinclar and Martin Solveig are the guests of the musical entertainment of the championship, promising to be epic!
On Saturday, Bob Sinclar, who will lead off the festivities. The French DJ and music producer is prolific since the 2000’s and wrote several international hits.
Parisian DJ Martin Solveig will close this edition with his massive hits, from ‘Everybody’ to ‘Intoxicated’ and ‘Hello’. Martin recently created Europa as a duo with English DJ Jax Jones. He also collaborated with Bloc Party and Madonna.
My Love Affair created the concept of Electroland 3 years ago to attract 15-25 years old people to Disneyland Paris. In collaboration with Disneyland, My Love Affair organises the artists booking, the artist management, the production and the multi-channel promotion.
Electroland started three years ago as a one-day festival… It is now hosting 12 of the finest dance music DJs over three days! From the 5th to the 7th of July, Steve Aoki, Alesso, Armin Van Buuren and many more will set on fire the magical amusement park.
The experience is not only musical as attendees will have the chance to live a full Disneyland adventure as the can explore some of the best attractions, meet iconic characters and enjoy mapping projection on the famous Hotel Tower. This year’s Lion King themed edition is an invitation to “enter in the jungle”.
Last year, Robin Schulz, Bob Sinclar, Afrojack and others got 16,000 attendees up and dancing. The festival takes place from 5 to 7 July 2019, and you can get tickets from www.festicket.com or electroland.disneylandparis.co.uk.
My Love Affair has orchestrated an exceptional collaboration between famous French rapper Soprano and Studytracks. My Love Affair organised:
- artist booking and management
- recording of two tracks by Soprano
- PR campaign
- social media endorsement
- multi-channel promotion
Studytracks is offering a new way to learn one’s lessons: through music! The idea was born when the creator of the company wanted to help his son study more effectively. The award-winning songwriter George Hammond-Hagan, thus created tracks with his son’s Biology, Physics and Chemistry lessons.
Studytracks has now over 350,000 users in the US and over Europe. To help French students to study, Studytracks and MLA partnered up to make Soprano the French ambassador alongside with Joey Starr. Soprano wrote two songs, about Philosophy and Mathematics and said he instantly loved the concept of Studytracks. “I understood oxymoron and metaphor because of MC Solaar and Francis Cabrel” he says and helping students through his music had a huge meaning for him.
The 9th edition of Serre-Chevalier Trophy allied skiing and music. With its traditional ski championship, it also hosted a nocturne parallel slalom. For a second year of collaboration, My Love Affair planned two exceptional shows on the pistes. My Love Affair took care of the artist booking and artist management, the PR campaign and the social media endorsement.
Charlie Winston, British singer and famously known for his single ‘Like a Hobo’ started this new edition of Serre-Chevalier Trophy, 10 years after the success of his first album. He released in 2018 his fifth album Square, which follows the pop folk tracks that built the artist’s success.
Following the championship on Saturday 30th of March, Bob Sinclar offered an exceptional DJ Set. The French music producer, DJ and remixer, behind several number one hits, featured with the most renown international singers. His single ‘I Believe’ is peaking on radio charts since its released in June 2018.
HOW TO CREATE THE SOUND OF A MULTI-MILLION POUND GLOBAL BRAND?
My Love Affair has fully designed and orchestrated the collaboration between Jean-Michel Jarre and HSBC from the initial Global Strategy to the delivery of all sonic, digital, guidelines and creative video assets.
We have partnered with world-renowned artist Jean-Michel Jarre to create a full sound identity for HSBC, from the sound signature to a bespoke musical piece that people across the globe will associate with the brand.
A pioneer of electronic music who has sold over 80 million records, Jarre has created various versions of the sound identity to be used for different moments or moods, and across multiple platforms.
“TOGETHER WE THRIVE”: A SOUND SIGNATURE AND 7 DIFFERENT EDITS
My Love Affair has devised the strategy for 66 countries across the globe reflecting the Brand personality for all consumer touch points:
– Sound signature
– 7 expressions of the musical piece
– Sound effects
– Sonic Brand Book
– Video Behind The Scene
– Internal videos
– Promotional videos
– Social Media endorsement
– Talks & Q&A
You can also find below two different versions of the track produced by Jean Michel Jarre:
Miles Kane, British indie-rock musician and singer-songwriter, collaborates with the famous brand Fred Perry that finds its origins in the world of tennis. The capsule collection launched on the 14 November is made up of seven items inspired by what the artist likes to call a “1970 Italian feel, as seen in Goodfellas”.
Miles Kane was a member of the bands The Little Flames and The Rascals, before throwing himself into a solo career. He is today also a member of the famous indie-pop group The Last Shadow Puppets, with Alex Turner, front man of the rock band Arctic Monkeys.
This new collaboration is a core part of the brand’s strategy, that hopes to diversify its collaborations and attract the younger consumers most active on social media. Fred Perry has collaborated since its beginnings in the 1950s with multiple British musicians.
Martin Garrix, the Dutch DJ, collaborates with Armani Exchange, the most affordable of the Armani group’s ranges. It targets teenagers and young adults, leaning towards an “urban chic” and modern style.
At only 21 years old, Martin Garrix is world famous and has already created his own label. In 2017, he was even named best international DJ in the DJ Mag 100 ranking.
Martin Garrix is now also a fashion icon. He is one of the three faces of A|X Armani Exchange’s fall-winter 2017/2018 campaign, posing alongside the Chinese actor and singer Li Yifeng and the highly publicized model Cara Delevingne.
“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way”, said Giorgio Armani.
Halsey, American singer-songwriter participated in the new advertising campaign of the car manufacturer Jeep, for the promotion of its new sporty model “Renegade SUV”. The brand owned by the group Fiat Chrysler Automobiles, has chosen an ad that shows freedom and the creativity of youth.
The clip, that exists both as a 30 second television commercial and a 60 second internet version showcases the singer’s latest single “Bad at Love” and starts with the following line: “I’ve chosen to be loud, to be unique, to be authentic, to be unapologetically me”.
For this campaign, Jeep collaborates with up-and-coming artists such as Molly Kate Kestner, Uri Grey and Chloe Nixon. Each artist has his/her own clip, focusing on their own personality.
The American DJs, The Chainsmokers, are the two new ambassadors of the famous American brand Tommy Hilfiger, joining a long list of artists.
The Chainsmokers have gone from strength to strength since 2014, with their tunes “#SELFIE”, “Closer” and their latest album “Memories… do not open”. Thanks to their international success, they are now the new faces of the brand’s men’s fall-winter 2017 collections (Tommy Hilfiger Tailored, Hilfiger collection and the sportswear range).
The campaign, inspired by the 1990s, has been shot in black and white in San Francisco by the fashion photographer Lachian Bailey.
In the past, Tommy Hilfiger has already worked with the greatest artists such as David Bowie, Britney Spears, Destiny’s Child, TLC, Gwen Stefani or Lenny Kravitz.
Patrizia Pepe, the famous Italian brand, has enlisted Dua Lipa, the 22-year old singer for its fall-winter 2017 campaign.
Bally, the 166-year-old Swiss luxury fashion label launches a curated artist collection with Swizz Beatz, Grammy award-winning music producer and rapper.
The singer-songwriter Alessia Cara, has joined Duracell’s “Powering Holiday Smiles and Imagination” programme. This programme helps raise funds for hospitalised children by donating a share of the revenues from the sale of batteries.
Alessia Cara, who received an AMA Nomination for New Artist of the Year 2016, joined the team to encourage Canadians to support this initiative. “I’m happy to join forces with Duracell and help celebrate the holidays with some very special kids” said Cara. “I spent some time at SickKids when I was younger, so this hits close to home. I’m glad that I can be here to give back a little, and support not only SickKids, but also Children’s Miracle Network.”
Cara put on a show at the Hospital for Sick Children (SickKids) in Toronto for the families and children spending time there.
The DJ announced the launch of three cacao butter skincare products at Palmer’s. Three bottles carrying the producer’s most famous quotes will be put on the market: “Live Life Smooth”, “We The Best” and “They Block”.
For the range’s launch, DJ Khaled was in a New York store and shared the event live on social media.
Fergie put on an amazing performance during Philipp Plein’s show last September, a brand she really loves. Following the theme #AliceInGhettoLand, the posters of the new campaign stage the singer Fergie in a colourful and child-like universe.
The singer and actress will become the new face of the brand Coach and will also be involved in their upcoming collection’s design. With her 100 million followers on Instagram, the singer was an obvious partnership choice for the luxury brand born in New York City – one to watch in 2017.
Through a number of brand activations in 2017, the artist Jessie J will express her passion for transformation.
“I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,” said Jessie J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why life is a stage!”
The collaboration kicks off with a video clip in which Make Up Forever stages Jessie J’s transformation. The star’s transformation happens to the tune of her cover of Frankie Valli’s iconic “Can’t take my eyes off of you”, using Make Up Forever products.
Throughout the year, Make Up Forever encourages the celebration of makeup with the hashtag #IAMANARTIST.
The famous tongue that symbolizes the band as well as their name can be found on a jean shirt and jacket, a t-shirt and sweatpants.
This partnership also acts as promotion for the Rolling Stones’ new album “Blue and Lonesome”. Every item will be sold with a QR code that will allow access to the Stones’ latest album, “Blue and Lonesome”.
In addition to being a popular artist, Wiz Khalifa is also famous for his fashion sense. The American luxury clothing brand Rag & Bone chose the rapper as the face of its new campaign “Men’s Project”.
Brands tend to partner with artists more and more. Like H&M with The Weeknd, Rag & Bone and Wiz Khalifa already have a history as the singer wore some of their designs during his tour and at the Met Ball 2016.
Rag & Bone was looking for an artist with a strong personality and more particularly with an interest in fashion and a good sense of style. The campaign, entitled “Men’s Project” allows the artists freedom. They pick the clothes they want to wear, they choose the mood of the shoot etc. It’s a way of putting forward the artist as well as the brand.
Men’s Project also showcases other members of the creative industry such as the actor Mark Hamill, the dancer Mikhail Baryshnikov, the producer Harvey Keitel etc.
To go with the release of the new iPhone 7, which doesn’t have a jack plug, the “got no strings” campaign puts forward the Bluetooth headsets and earphones by Beats by Dre, owned by Apple.
The unusual advert shows the different ambassadors of the brand, such as Pharrell, Nicki Minaj, DJ Khaled, Travis Scott, PARTYNEXTDOOR and Young M.A. Other faces of the brand are also present, including Amber Rose, Michael Phelps…
After having collaborated with Chance The Rapper, H&M continues to integrate the world of Hip-Hop by partnering with The Weeknd. The clothing retailer will work with the Canadian superstar on a XO collection expected in Spring 2017.
XO COLLECTION LAUNCH EXPECTED NEXT MARCH
“We want to be the luxury brand that the new generation will adopt.”
TAG Heuer offers to be behind the scenes at the band’s concerts, to illustrate their tagline #DontCrackUnderPressure.
She began her career by singing in bars and wished to reconnect with her audience and her roots by conceptualising this tour, sponsored by the beer Bud Light. “My first performances were in dive bars in New York City and around the country, so working with Bud Light to go back to my roots to perform songs from my new album Joanne is such an exciting way to connect with my fans and share this music with them for the first time”.
The first concert took place on the 5th October and the next dates are the 20th and 21st October. For those who won’t be able to attend, the concerts will be uploaded on Lady Gaga’s and Bud Light’s Facebook pages.
The Weeknd has entered the world of fashion by becoming the new global ambassador and creative collaborator of Puma.
The Grammy Award-winning artist, real name Abel Tesfaye, will create a range of sneakers and clothes in collaboration with the manufacturer. The range is a fusion of PUMA’s sporty creations and The Weeknd’s more urban aesthetic. It will be available in 2017 under the name PumaXO.
By joining the brand, The Weeknd follows in the footsteps of many celebrities such as Rihanna, who became artistic director at Puma in 2014 or even Cara Delavingne who was the star of the “Do You” campaign in September.
The Weeknd’s upcoming album will be out on the 25 November and the teaser “Starboy” in collaboration with Daft Punk has already broken records.
The Mexican brand Barcel that makes Takis crisps has partnered in recent years with various artists and has been the subject of many product placements.
Product placement is a simple way for a brand to reach an artist’s fans and grow in popularity by tapping into a customer base otherwise unattainable. As music and music videos are a form of entertainment, if a brand is well incorporated in a video it is less pushy than an on-screen commercial and can increase a brand’s likeability. Takis understand this well and decided to surprise its customer base by reaching out into the music industry.
Takis and David Guetta
For its first collaboration, the brand decided to feature in David Guetta’s video for Play Hard ft. Ne-Yo. This first placement, made through the agency My Love Affair, took place in the form of a packet of crisps held by one of the dancers in the video. The product was integrated into the scene so wasn’t rejected by fans as it blended into the background.
Takis and Midnight Red
Following this collaboration, Takis decided to once again trust My Love Affair to reach an American audience. This time they featured in the video for Take me Home by Midnight Red, an American boyband formed in 2009. The video has been watched more than six million times to this date.
Takis and Hardwell
Takis has also placed a product in the video for Hardwell’s Dare You, which has more than 16 million views and counting.
Takis and Justin Bieber
With help from My Love Affair, the Mexican crisp brand has innovated in the world of product placement. Indeed, in Justin Bieber’s Confident video that counts over 210 million views, Justin Bieber himself mentions the brand’s name and holds one of their crisp packets.
Takis and Alesso
Always in view of innovating and pushing the boundaries of product placement, the crisp packet is shown many times in the video for DJ Alesso’s Cool, which has 28 million views.
Takis and Dimitri Vegas & Like Me
Recently, Takis has placed a product in the video for Higher Place by Dimitri Vegas & Like Me ft. Ne-Yo, which has 17 million YouTube views and counting.
Takis and Martin Garrix
In addition to these product placements, the brand envisioned offering exclusive content to its consumers and reach millennials by collaborating with Martin Garrix. During New Year’s celebrations 2014/2015, Martin Garrix’s fans were given the opportunity to meet their idol and accompany him from his hotel to his party, where he performed an exceptional show for them. Pictures with fans from that evening were posted on the artist’s Facebook page.
Takis is one of the brands that increasingly try to reach consumers in new ways. Trusting brand endorsement, they innovate and can therefore increase their popularity.
Like Ellie Goulding, Pantene believes that being strong inside allows us to overcome our limits and pick ourselves up at each hurdle.
Ellie Goulding embodies this “Strong is beautiful” because she’s a famous singer-songwriter who fights for what she wants and who can put on a great show.
“I put my hair through a lot of heat styling and colouring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered PANTENE PRO-V there’s no going back. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful” says Ellie.
In a column on the website, Ellie Goulding speaks about the brand and its benefits and gives advice to net surfers. It has also given way to a TV commercial and a behind-the-scenes video.
Pantene X Ellie Goulding “Strong is beautiful” TV ad
Pantene X Ellie Goulding “Strong is beautiful” Behind-the-scenes
At the Monaco Grand Prix race of 2015, the champagne brand G.H Mumm organised an event to launch the world’s first connected champagne bottle in presence of Mark Ronson.
Mark Ronson private show
The event took place on one of G.H MUMM’s private Yachts in Monte Carlo, chosen to celebrate the long-lasting collaboration between the brand and Formula 1. Many guests were present, including Cara Delavingne, Eddie Jordan and Jean-Roch.
Mark Ronson spoke about what this champagne bottle represents in terms of innovation and expressed his gratitude towards his hosts for having invited him.
In 2015, through the initiative of My Love Affair Brand Entertainment agency, Steve Aoki was chosen as the ambassador for Redskins’ new ad campaign. Known for its high-quality leather, the French brand teamed up with the American DJ/producer to introduce its new fall and winter 15 collection. READ MORE…
The bakery product manufacturing company Bimbo has always promoted the health benefits of sport. They have even come up with their own brand race, the Global Energy Race, in Mexico City. In 2015, for the first time, Bimbo innovated and decided to organise a race of 3, 5 and 10km that took place simultaneously in 23 cities.
Global Energy Race – “Victory”
The corporation introduced an official song exclusively produced by the international DJ Nicky Romero to promote this large-scale race. The track titled Victory puts forward the themes of challenging and outdoing yourself, both central to the competitive spirit of a race.
Following its collaboration with the DJ/Producer David Guetta, the Swiss watchmaker Tag Heuer chose to increase its presence in the world of electronic music by collaborating with the DJs NERVO. For two years, the DJ sisters became its brand ambassadors.
#DontCrackUnderPressure – NERVO
In the frame of this campaign rooted in the strategy #DontCrackUnderPressure, alongside the tennis ace Maria Sharapova, also brand ambassador, NERVO participated in the kick-off of the Australian Open in Melbourne in 2015. In addition, the brand was the subject of a subtle product placement in the music video for It feels.
The phone brand Alcatel One Touch has teamed up with the famous Swedish DJ/Producer Avicii to introduce the new ranges of IDOL and HERO Smartphones.
Established in 2014, this collaboration aims to put forward the creative capacities of the brand that addresses an audience as large as the artist’s. The partnership debuted in Berlin at the IFA 2014 with Avicii participating in an exclusive press conference followed by a private show for over 700 winners.
To round up the campaign, Alcatel One Touch placed a product in the video for the DJ’s song Waiting for Love, encouraged social endorsement and organised a digital competition to feature in his official track The Night’s fan video.
Hennessy, founded in 1765 in France but from an Irish family, carried out a product placement in the video “Can You Do This” of Aloe Blacc.
Aloe Blacc is an American soul singer, known for his track “I need a Dollar” and for his collaboration with DJ/Producer Avicii.
David Guetta and G.H Mumm have been working together since 2014, innovating and pushing the boundaries of music and brand endorsement. READ MORE…