Pepsi carries on supporting its The Sound Drop project

In 2016, Pepsi launched the musical platform The Sound Drop in order to help the next generation of artists grow in popularity.

In partnership with iHeartMediaShazam and MTV, the platform allows new artists to reach their audience quicker.

The Sound Drop Pepsi Blog MLA

« The music industry has changed dramatically, making it even more difficult for artists to cut through the clutter – we’ve created an amplification platform that will provide greater visibility for the artists, allow them to share the stories that helped shape them and ultimately, connect fans to the artists in a more meaningful way. Supporting new artists is incredibly important to us, The Sound Drop will be the destination for the next crop of breakthrough artists and the goal is to help create a success story for each, » said Emma Quigley, Head of Music, PepsiCo.

Since last year, The Sound Drop has already worked with Bebe Rexha, Alex Aiono, Lukas Graham and has just released a new video featuring Tinashe.