DISNEYLAND HOST FOR THE 2ND TIME ELECTROLAND FESTIVAL

THE CHALLENGE

Disneyland Paris partnered for the second year in a row with My Love Affair in order to host the EDM festival ELECTROLAND. This extravaganza was held over the course of two nights and had 8 international DJs performing throughout.

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THE OBJECTIVE

  • Raise awareness around the Park
  • Drive UGC
  • Increase traffic to site

APPROACH

The approach was to build on the initial collaboration from 2017 with Disneyland. My Love Affair worked closely with Disneyland Paris Business Solutions to craft and build the Park’s very own and first festival. It then built the line-ups and contracted with each artist.

On the first night, ELECTROLAND hosted Robin Schulz (headliner), Bob Sinclar, Klingande and Henri PFR. The second night was headlined by electro legends Dimitri Vegas & Like Mike, preceded by Afrojack, Mosimann and Lovely Laura.

The idea was to have a diverse powerhouse of talents perform helping solidify Disneyland Paris as the place to be for the younger demographic.  DLP is not solely a place for young families but also one for young adults who want to have fun all day and night.

AFRO TOW

FEEDBACK

Ticket sales were a true success with a sold-out Saturday night at ELECTROLAND and a crowd highly engaged into all talents’ performances.

Talents (DJs) feedback around the event was great.

DJs Dimitri Vegas & Like Mike:

“It looks great, it’s insane. It’s fun and it’s an excuse to go to a carnival and have a great party. So, I love the concept. It’s genius. It’s Disney madness,”

RESULTS

Around 16,000 tickets sold to provide attendees with an engaging and memorable experience (2 incredible show nights) along with valuable social media content created specifically around the festival and featuring the Park and its rides.

MOSI