Nicky Jam, the first Reggeaton ambassador for watchmaking brand Hublot

Nick Rivera Caminero known as Nicky Jam is a famous reggeaton artist, awarded a Latin Grammy Award in 2015 for the song « El Perdon ». The singer was just recently announced as the new ambassador for swiss watch brand Hublot (LVMH).


As a longtime fan of the brand, Nicky Jam was an obvious partnership choice. Only last year he was spotted at the Hublot Loves Art in Miami.

It’s a big move for the brand: Nicky was recently seen sporting the watch brand during his performance of his newest track “Live It Up” during the 2018 FIFA Russia World Cup final on 15th July (alongside Will Smith).

Nicky Jam, new Hublot Ambassador, said: “It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot. In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics of its watches. After having been its friend, I am now becoming its ambassador.”

Nicky Jam joins a long list of A List celeb ambassadors such as Jay Z, Usain Bolt, José Mourinho, Pelé, Bar Refaeli, Lang Lang and Floyd Mayweather.